(no subject)

[mipeltaja]

Something I've been wanting to rant about for a while:

So, one or two years ago, there was an ad campaign in the finnish women's magazine MeNaiset (the name can be translated as WeWomen or UsWomen) to raise awareness of breast cancer. The ad features a picture of a shirtless woman dressed in pirate garb and wearing a large "eyepatch" over one missing breast.

Now, when I first saw it, I thought it was creative and powerful and would make people stop and think. But get this, apparently there were people who just plain missed the point and complained about the other breast, which was bare. I saw some discussion about it on the 'net some months ago and all I could think was: "We're FINNS, for God's sake! The average woman reading this magazine is between 25 and 60 years of age and must've seen thousands of boobs belonging to other women she's never even spoken with, thanks to public saunas and whatnot. Bare nipples in women's magazines are not unheard of, and the ad was not a sexual one, so I fail to see the problem.

I'm including the picture here for those of you who are interested:


I'm sorry I couldn't find a larger picture. I would've scanned it myself had I found a single issue of the magazine featuring that ad.

Comments

[runic-binary.livejournal.com]

It is very creative, and it's a great image. It's a damn shame people are being stupid over it; I personally think it's one of the better awareness ads I've seen.

[mipeltaja.livejournal.com]

It did get the recognition it deserved, too, being voted the best ad of winter 2005-2006.
But yeah, it's still stupid of those certain people to just see a shirtless woman there when that's obviously not what the point is.